Sendinblue's email marketing platform, which began as a digital firm, was created in answer to one of the most difficult difficulties encountered by small businesses: automating email marketing on a budget.
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From its extensive feature set (which includes a CRM, marketing automation, transactional emails, SMS, landing pages, and Facebook advertisements) to its incredibly competitive price, Sendinblue demonstrates that it is serious about becoming a big player in the email marketing software industry. It even has a popular WordPress email plugin.
Its efforts appear to be paying off, as it has over 175,000 users and sends 100 million emails every day! It's not bad for a firm that's just been around since 2012 (it was founded in 2012).
Sendinblue Evaluation: What to Expect
Sendinblue's free plan offers email templates, automation workflows, phone assistance (for the first 60 days), and up to 300 emails per day.
Web tracking and lead scoring are among the advanced automations available.
They charge depending on the quantity of email marketing campaigns you send rather than the number of connections you have, unlike other suppliers.
Premium memberships for up to 20,000 emails start at $25 per month.
Let's get into this Sendinblue review and see if this email marketing platform delivers on its claim of being a user-friendly, all-in-one solution.
Is Sendinblue the best email marketing solution for you?
If you need to send transactional emails, SMS, or WhatsApp messages:
Sendinblue is capable of much more than simply email marketing campaigns; it is also one of the greatest solutions for trigger-based and transactional emails.
Its automated workflow builder enables you to create campaigns that are triggered by clicks, opens, and even webpage visits.
Furthermore, its dedicated transactional area supports notifications such as password resets, sign-up and purchase confirmations! You may even send SMS and customised WhatsApp advertisements to a segmented list.
You require a complex tool on a limited budget:
If you send a lot of emails to the same folks, Sendinblue is a lot cheaper than other comparable programmes. It's a good alternative if you want a low-cost solution with automations, smart segmentation, live chat, and dynamic personalisation.
You work in ecommerce:
Sendinblue is well-equipped to support ecommerce, with capabilities such as configurable triggers based on purchase data, the option to import client orders, and customisable KPIs.
There are integrations with prominent systems like as Shopify, WooCommerce, and Magento.
Not recommended if you require numerous logins and different degrees of user access:
Unfortunately, Sendinblue's Business and Enterprise services only enable you to create logins for numerous users.
Specifics about the rating
Ease of Use
The user experience is rather decent, and the menus are simple to browse.
After several modifications, the drag & drop email builder is incredibly user-friendly.
There's also an excellent, easy-to-follow campaign-production flow.
Editor of Newsletters
Sendinblue, like other programmes, provides a quick and seamless drag-and-drop email editor.
There are a few pre-set elements to pick from, which should be plenty
Personalization
Simply choose one of the 'attribute criteria' by clicking the customization button; the same is true for the subject lines and preview text of your campaigns and templates.
They also include conditional content, which allows you to show specified sections of the email to specific contacts (for example, discount offers to VIP customers), and dynamic lists, which allow you to incorporate dynamically updated material (for example, things purchased in a customer's order).
Email Formats
Newsletters, autoresponders, A/B testing, transactional email, and SMS are all examples of marketing tools.
Template Design Flexibility and Choice
Sendinblue has 47 responsive email templates, and the designs aren't awful at all.
If you can't locate what you need, you can always upload your own from builders like Stripo.
Automation of Email Marketing
There are some extremely fantastic automation solutions available here.
The workflow editor in Sendinblue allows you to create innovative triggered campaigns based on contact data, email engagement, site behaviour, and ecommerce activity.
It gets extra marks for lead scoring and the ability to test workflows before deploying them.
Sendinblue's transactional email service is particularly unique, allowing you to send messages such as purchase confirmations and receipts over SMTP.
Aside from that, there's an useful 'Best timing' option that delivers your emails at the best time depending on prior campaign results.
List Administration
Based on contact field criteria and behaviour, you may construct 'filters' that function as segments (email opens, clicks, etc.).
You may also automate the process of creating a new mailing list based on demographics, behaviour, and lead ratings.
Import your contacts using an.xlsx,.csv, or.txt file. There is no direct migration option from another supplier.
Opt-in and Opt-out Registration Forms
The forms are very sophisticated, with some fantastic customisation options.
You may let subscribers choose which list(s) they want to join (for example, based on interest or industry).
Captcha verification is also an option. If people arrive at a form by email, you may pre-populate the form fields with their information - remarkable!
There is also the option to select single or double opt-in.
Deliverability
Sendinblue's deliverability varies in our tests, although they have obtained scores in the nineties.
Analysis and Reports
Sendinblue includes the majority of the reports you'll need, including a click-map, geo-tracking, and Google Analytics connection.
Conversion data is also available.
Languages
The website and support centre are offered in six different languages (EN, ES, PT, DE, IT, FR)
Additional Functions Spam- and Design-Testing
There's a handy previewer built in to see how emails will look in different email clients. However, there is no spam testing accessible.
.bounce management
Hard bounces are banned by default. Sendinblue keeps track of both hard and gentle bounces.
Blocklist.
The programme allows you to export your blocklist.
Data and picture storage is offered.
Unlimited
There does not appear to be a restriction on the overall number of photographs or the size of individual images.
Authentication
SPF, DKIM, and DMARC.
Have Your Own Domain
Available if you purchase a dedicated IP from Sendinblue (not cheap), or if you have a higher-level service that includes this.
Landing pages can be hosted on your domain without the need for a dedicated IP address.
Various degrees of account access
Only on the Business and Enterprise plans.
Integrations
A handful of integrations are already available, but more are on the way.
However, Sendinblue is also included in Zapier's library.
Builder of Landing Pages
For those on the Business and Enterprise accounts, a very clean and modern landing page builder is provided.
To be honest, we enjoy it better than the email editor! There are various beautiful templates to pick from, or you may construct your own.
Customer Service
4/5
Sendinblue's customer service is one of its strongest suits.
There is a universal help button that allows you to visit Sendinblue's knowledge base, write a message, or contact their representatives through live chat.
The Help button occasionally displays different help choices, which can be confusing (and infuriating!).
However, live chat was prompt, and the knowledge base is extensive, so we can't complain.
There is also the Sendinblue Academy, which is aimed at novices in email marketing.
Overall evaluation
4.2/5
Given the comprehensive capabilities it provides, it's truly an excellent email marketing software in terms of value for money.
Your email marketing requirements may be met through A/B testing, complex marketing automation, and CRM tools. You may try it for free.
A Closer Look at Sendinblue's Features
As you can see, Sendinblue provides a decent set of pro capabilities while being reasonably priced for small enterprises.
Let's take a deeper look at the advantages and disadvantages of Sendinblue's primary features:
Sendinblue Design Templates
The templates from Sendinblue aren't awful at all.
There are 47 responsive designs accessible, which are categorised by function (sell, re-engagement, welcome, and so on) rather than industry (fashion, marketing, etc.).
It's an unusual approach compared to many of Sendinblue's rivals, but in my opinion, it makes more sense because the design will already be tuned for certain call-to-actions.
All plans, including the free one, include all email templates.
However, keep in mind that you will have to pay to remove Sendinblue's branding.
You may also create your own newsletter and save it as a template.
It's important to note that after you've picked your template, you won't be able to modify it without starting over.
SMS Marketing with Sendinblue
SMS marketing is available on the free plan, however credits must be purchased.
The cost is determined on the country to which you are shipping them.
Sending SMS within the United States, for example, will cost €5 for 500 SMS, €10 for 1000 SMS, and so on.
You should be aware that you will be charged in Euros regardless of where you operate.
The option to send SMS is an extra plus, since not all email marketing systems provide.
Even the popular mailing service Mailchimp lacks this feature.
We compared rates to the emailing application Omnisend and discovered that they were relatively close.
SMTP Sendinblue
The SMTP relay service provided by Sendinblue is used to deliver transactional emails while avoiding spam filters.
This is ideal for individuals that need to send mass emails in a hurry.
Sendinblue guarantees fast delivery:
50% of emails are delivered in less than a second.
99.98% of emails are delivered in less than 20 seconds.
Our deliverability tests, which assess an email marketing service's ability to deliver marketing emails to a variety of email clients, demonstrate that Sendinblue achieves very high deliverability rates.
You may utilise Sendinblue's SMTP service for free with a daily restriction of 300 emails, but I'd avoid such limits and move directly to the paying subscription if you're going to go over.
CRM by Sendinblue
In addition to limitless contacts, marketing automation, and web monitoring, its free plan includes a built-in CRM.
Although specialist CRMs such as HubSpot provide more features, Sendinblue's CRM may suffice if you simply want a simple solution.
After all, it was named one of the finest HubSpot alternatives.
Most all-in-one email marketing providers charge a fee for this professional capability, so having it for free is a significant benefit of utilising Sendinblue.
It's even listed in our list of the top CRM software for small businesses.
Sendinblue's transaction pipeline, in our opinion, is well-designed and simple to use.
It's one of the simpler CRM options, but that's not always a negative thing.
After all, you won't be overwhelmed by hundreds of options and navigation levels.
Instead, altering columns and adding/modifying characteristics will be a snap.
However, it lacks two critical components: lead scoring and analytics. There is no reporting on agreements, which is inconvenient.
App for Conversations
Sendinblue's Conversations app allows for multichannel contact management.
Messages received via live chat, chatbot, Facebook Messenger, and Instagram may be managed here.
This is an excellent addition to email software since it allows you to keep on top of communications and rapidly spot possibilities.
Conversations also has a mobile app that is accessible for both iOS and Android.
Sendinblue says that WhatsApp will be integrated into this dashboard in the near future.
This function is free, however it is severely limited in that you cannot link external chat programmes.
You must pay $15 per user in addition to your monthly membership if you wish to connect Facebook Messenger, Instagram, or WhatsApp.
WhatsApp Marketing Campaigns
Sendinblue, as one of the first Meta partners for WhatsApp Campaigns, now allows you to deliver tailored messages to your audience via the messaging app.
Unlike SMS, you can personalise your WhatsApp campaigns by include photos, videos, files, and CTAs.
This might be an excellent approach to keep your consumers interested.
You'll be forced to include an unsubscribe link in your WhatsApp campaigns, and a high unsubscribe rate will have an impact on your quality score.
It would be ideal if you could A/B test such campaigns, which is now not feasible.
You may bulk upload your contacts and generate segments that you can utilise across several channels (SMS and email campaigns).
It's quite convenient to be able to handle several channels from a single location.
This service is accessible on all plans, albeit shipping fees vary depending on the country.
Conclusion
After performing this Sendinblue review and reviewing their whole product set, it's evident that Sendinblue understands email marketing.
They've included some pretty creative solutions to assist small businesses optimise their email campaigns, such as sophisticated email automation, segmentation, personalisation, and conversion-focused landing pages and forms.
They truly understand small company email marketing (which is why we classified them as a superb Mailchimp alternative as well as the best Constant Contact alternative)!
While its automation features may not be enough to dethrone email marketing software behemoths like ActiveCampaign, they are not far behind.
This comparison shows how it compares to Mailchimp.
Sendinblue has also been improving on its CRM capabilities, including a deal pipeline and an inbox where you can send emails straight to clients by interfacing with your email client.
Aside from a substantial free plan, Sendinblue is one of the cheapest email marketing providers on the market, with subscription plans starting at $25 for up to 20,000 emails.
Sendinblue is undeniably excellent in terms of features.
Our best piece of advice? If you're intrigued by what Sendinblue has to offer after reading this review, give it a go.
To see whether you enjoy it, try it out on the free version.
Who knows, you could end yourself enjoying sophisticated marketing automation on a shoestring budget.
Sendinblue is available for free right now.
MailerLite, along with Sendinblue, is one of the most cost-effective systems we've tested. They also provide a substantial free plan.
MailerLite is more suited for beginners than Sendinblue since it is simpler to use.
GetResponse includes various sophisticated services, such as a webinar hosting platform.
It also includes detailed reports and valuable analytical tools.
We also like their email automation and list management features.
ActiveCampaign is a more complex tool than Sendinblue in general.
Their versatile and sophisticated automation system, for example, cannot be compared to Sendinblue's.
However, Active Campaign is more expensive and requires a budget to operate - there is no free plan.
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